Innovy Chemical Shines at the China International Coatings Expo
Demonstrating Professionalism and Innovation
From September 3rd to 5th, the Shanghai New International Expo Center hosted an industry event—the China International Coatings Expo and the 23rd China International Coatings Exhibition. At Asia's largest and most influential coatings industry exhibition, Innovy Chemicals presented a vibrant and energetic booth at Booth 1008 in Hall N1. Its professional, featured products, warm hospitality, and distinctive corporate image made it a striking attraction.
01 Comprehensive Display of Featured Products Demonstrates Technical Strength
The prominent slogans on the Innovy booth, "Functional Powders, Choose Innovy," and "Focus on Functional Powder Application Solutions," clearly conveyed Innovy Chemical's product ingenuity and direction. The booth highlighted Innovy's core products and features, which are briefly introduced below:
# High-Gloss Ultra-Pure Barium Sulfate
Innovy Chemical's barium sulfate products feature high purity, high whiteness, uniform particle size distribution, excellent dispersibility, and good chemical stability. They are widely used as functional fillers in coatings, plastics, rubber, and other industries, significantly improving the gloss, hardness, and weather resistance of finished products. They can replace precipitated barium sulfate in industrial anti-corrosion and powder coating application.
# Ultra White Talc Powder
The talc powder produced by the company is of high quality, featuring a layered structure, low hardness, good adsorption, and chemical stability. In the coatings industry, it can improve coating application performance, water resistance, adhesion, and flexibility.
# Wear-Resistant Transparent Powder
Innovy Transparent Powder is a high-performance functional filler featuring high transparency, excellent whiteness, and good hardness. It is particularly suitable for use in high-end transparent wood coatings, plastic coatings, and pigmented paints, significantly improving the transparency and surface hardness of the coating film.
# Modified Titanium Ceramic Powder
This innovative functional material combines the high hiding power of titanium dioxide with the wear and high-temperature resistance of ceramic materials. It provides excellent hiding power, weather resistance, and durability for coatings. It can replace some titanium dioxide, reduce overall formulation costs, and enhance product competitiveness.
# Feldspar Powder
Innovy Chemical's Feldspar Powder has a unique crystal structure and surface properties. In anti-corrosion coatings, it provides excellent corrosion protection, weather resistance, suspension, and leveling properties, prevents pigment settling, and improves coating rigidity.
# Functional Fillers
In addition to traditional products, Innovy Chemical also showcased a series of functional fillers developed for specific application scenarios, meeting the market's growing demand for diversified and functionalized coatings products and offering customized solutions.
02 Orange Power: During the exhibition, all Innovy Chemical employees wore striking orange T-shirts and warmly welcomed industry professionals from across China and numerous international customers. This vibrant orange not only represented Innovy Chemical's vibrant and innovative corporate spirit but also became a striking visual identity within the exhibition hall, attracting numerous visitors to stop and interact.
"Orange is one of our signature colors, representing passion, innovation, and openness," said the Innovy Exhibition Manager. "We hope that this unified visual identity will convey Innovy Chemical's professional and dynamic image to our customers, while also making it easier for visitors from around the world to find us and engage in in-depth discussions."
Carefully Prepared Customer Rewards: To thank our customers for their continued support, Innovy Chemical prepared exquisite gifts for attendees. These gifts not only demonstrated Innovy Chemical's commitment to and appreciation for its customers but also served as a bond connecting the company and its customers. Many customers expressed that Innovy Chemical's meticulous service attitude made them feel the company's sincerity and professionalism, and they expressed their willingness to establish long-term, stable partnerships with the company.
"We always believe that good customer relationships are built not only on product quality, but also on sincere communication and attentive service," said Sales Manager Mr. Sun. "The gifts prepared for this exhibition were carefully selected. Making our customers feel our dedication is a natural choice for us."
03 International Vision, Actively Expanding Global Markets At this exhibition, Innovy Chemical welcomed customers from Southeast Asia, the Middle East, Africa, and other countries and regions, showcasing the advantages of our products and the strong international influence of our brand. For many years, Innovy Chemical has consistently adhered to its international development strategy, and its products have been exported to over 10 countries and regions worldwide.
"Internationalization is not a choice, but a necessity." By participating in international exhibitions like this, we not only showcase the strength of Made in China, but also exchange and learn with international peers, continuously enhancing our competitiveness. We will continue to deepen our global presence, allowing more international customers to experience the high quality of Made in China and the exceptional performance of Innovy Chemical's functional powder products. During the exhibition, Innovy Chemical's technical team held in-depth technical exchanges and market discussions with industry experts and customers from around the world. They not only shared the company's latest technological achievements in the field of functional powders, but also engaged in extensive discussions on topics such as industry trends and shifting market demand.
"Through this exhibition, we have a clearer understanding of the rapidly growing market demand for high-performance powder products," said the General Manager of Innovy Chemical. "We will continue to increase investment to develop more high-value-added products with specialized functions to provide customers with more comprehensive solutions." Looking ahead, we must continue to innovate and serve customers across various industries. Through this exhibition, Innovy Chemical not only showcased its strengths and product advantages, but also gained a deeper understanding of market demand and industry trends. The company stated that it will use this opportunity to further strengthen its collaboration with research institutions, enhance R&D and innovation, optimize its product mix, and improve service quality, providing customers with even higher-quality powder products and solutions.
Innovy Chemical's outstanding performance at the China International Coatings Expo not only showcased the company's strength and image, but also underscored the shift from "Made in China" to "Created in China." With the company's continued innovation and development, Innovy Chemical is poised to occupy an even more prominent position in the global functional powder market, contributing Chinese strength to the development of the global coatings industry.